How-To Videos
Production: Casting
Strategy
Direction
Cinematography
Wardrobe
Hair and Makeup
Set Design
Sound
Strategy
Direction
Cinematography
Wardrobe
Hair and Makeup
Set Design
Sound
Post-production:Edit
Color
Sound Mix
Color
Sound Mix
We know beauty.
During our decade-long collaboration with Nars Cosmetics, East of Normal has mastered the techniques to light, shoot, and color flawless foundation, precise lip application, and silky-smooth mascara. Our how-to videos marry education with the brand’s vibrant, clean, glowing aesthetic. We let the makeup speak for itself.
Production: Casting
Strategy
Direction
Cinematography
Wardrobe
Hair and Makeup
Set Design
Sound
Strategy
Direction
Cinematography
Wardrobe
Hair and Makeup
Set Design
Sound
Post-production:Edit
Color
Sound Mix
Color
Sound Mix















