How-To Videos
Production: Casting
Strategy
Direction
Cinematography
Wardrobe
Hair and Makeup
Set Design
Sound
Strategy
Direction
Cinematography
Wardrobe
Hair and Makeup
Set Design
Sound
Post-production:Edit
Color
Sound Mix
Color
Sound Mix
We know beauty.
During our decade-long collaboration with Nars Cosmetics, East of Normal has mastered the techniques to light, shoot, and color flawless foundation, precise lip application, and silky-smooth mascara. Our how-to videos marry education with the brand’s vibrant, clean, glowing aesthetic. We let the makeup speak for itself.
Production: Casting
Strategy
Direction
Cinematography
Wardrobe
Hair and Makeup
Set Design
Sound
Strategy
Direction
Cinematography
Wardrobe
Hair and Makeup
Set Design
Sound
Post-production:Edit
Color
Sound Mix
Color
Sound Mix
![](https://www.eastofnormal.com/wp-content/uploads/2020/04/Screen-Shot-2020-04-15-at-6.59.45-PM.png)
![](https://www.eastofnormal.com/wp-content/uploads/2020/04/Screen-Shot-2020-04-16-at-8.15.43-PM.png)
![](https://www.eastofnormal.com/wp-content/uploads/2020/04/Screen-Shot-2020-04-16-at-8.37.00-PM-scaled.jpg)
![](https://www.eastofnormal.com/wp-content/uploads/2020/04/Screen-Shot-2020-04-16-at-9.27.46-PM.png)
![](https://www.eastofnormal.com/wp-content/uploads/2020/04/Screen-Shot-2020-04-16-at-8.48.00-PM.png)
![](https://www.eastofnormal.com/wp-content/uploads/2020/04/Screen-Shot-2020-04-16-at-8.29.47-PM.png)
![](https://www.eastofnormal.com/wp-content/uploads/2020/04/Screen-Shot-2020-04-16-at-8.57.36-PM.png)
![](https://www.eastofnormal.com/wp-content/uploads/2019/05/Screen-Shot-2020-06-07-at-8.53.12-PM.png)
![](https://www.eastofnormal.com/wp-content/uploads/2017/06/Screen-Shot-2017-06-08-at-1.06.29-PM.png)
![](https://www.eastofnormal.com/wp-content/uploads/2016/07/Nars-Orgasm-Andrew-Gilmore.mov.00_00_06_18.Still004-1.jpg)
![](https://www.eastofnormal.com/wp-content/uploads/2020/04/Screen-Shot-2020-04-16-at-9.13.03-PM.png)
![](https://www.eastofnormal.com/wp-content/uploads/2020/04/Screen-Shot-2020-04-16-at-9.21.01-PM.png)
![](https://www.eastofnormal.com/wp-content/uploads/2020/04/Screen-Shot-2020-04-16-at-9.33.25-PM.png)
![](https://www.eastofnormal.com/wp-content/uploads/2019/05/Screen-Shot-2020-06-06-at-5.55.15-PM.png)
![](https://www.eastofnormal.com/wp-content/uploads/2019/05/Screen-Shot-2020-06-06-at-10.05.09-AM.png)
![](https://www.eastofnormal.com/wp-content/uploads/2020/04/Screen-Shot-2020-04-15-at-7.04.37-PM-1200x675.png)