Content Production Studio
in New York City
East of Normal is an End-to-End Production Studio. We haven’t played it safe since the invention of the fax machine. We do videos, photos, websites, and branding for brands that give a damn.
Some see the glass half-full. We see that you need a refill.
What We Do
We produce videos, photos, websites, and design for some of the world’s most aesthetically-minded brands. Others say it sounds like hard work. We say it sounds like the beautiful things that we make get beamed across the world into grateful eyeballs everywhere. What is this “work” you speak of? The privilege of getting to do what we love —plus a never-ending cascade of the finest Colombian coffee —keeps East of Normal’s offices buzzing from sun-up to, well, whenever the hell we feel like.
Our team takes pride in the winding roads we took to arrive under this roof. Unconventional backgrounds, unique worldviews, and idiosyncratic taste in the visual arts yield work that simply can’t be matched by those living “by the book.” Put differently: We’re a little crazy. But we’re the kind of crazy that will make you never want to go back to normal. Come East. We’ll be waiting.
Founded by a duo of siblings
When we started this agency the world was a very different place. Attention spans were getting very short to traditional advertising. The days of sitting through a commercial waiting for your favorite show to come back on were coming to an end. —When people drive their cars, they don’t look at the billboards on the highway anymore —they barley look at the road. Their attention has shifted to their phone.
East of Normal was started to create content designed to deliver upfront value to potential customers and measurable ROI for brands that want to make an impact.