Brand Launch
Production: 360° Brand Launch
Brand Strategy
Brand Design
Logo & Mark
Primary Packaging
Secondary Packaging
Content Strategy
Brand Strategy
Brand Design
Logo & Mark
Primary Packaging
Secondary Packaging
Content Strategy
EcoPharm is a Colombia-based company that has been researching and educating people on the myriad health benefits of cannabis for years.
From their state-of-the-art lab, they have launched scientifically-backed treatments, products and diets. When they decided to break into the skin-care market with XOI Botanicals, they hired East of Normal to mastermind their brand strategy and launch. From the get-go, they loved our badass logo and packaging. They felt we understood their aesthetic and authenticity. They aren’t just another young upstart company trying to capitalize on a new trend, and our sleek logo and rich green color palette show that they are big on health, small on clutter.
Production: 360° Brand Launch
Brand Strategy
Brand Design
Logo & Mark
Primary Packaging
Secondary Packaging
Content Strategy
Brand Strategy
Brand Design
Logo & Mark
Primary Packaging
Secondary Packaging
Content Strategy
![](https://www.eastofnormal.com/wp-content/uploads/2020/04/XOI_Brand-Identity-1200x750.jpg)
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![](https://www.eastofnormal.com/wp-content/uploads/2020/04/XOI_Brand-Identity-Web-1-1200x750.jpg)
![](https://www.eastofnormal.com/wp-content/uploads/2020/04/XOI_Brand-Identity-Web2-1-1200x750.jpg)
![](https://www.eastofnormal.com/wp-content/uploads/2020/04/XOI-Botanicals_Wall-Signage-1200x750.jpg)