Xoi Botanicals // Brand Launch

From their state-of-the-art lab, they have launched scientifically-backed treatments, products and diets. When they decided to break into the skin-care market with XOI Botanicals, they hired East of Normal to mastermind their brand strategy and launch. From the get-go, they loved our badass logo and packaging. They felt we understood their aesthetic and authenticity. They aren’t just another young upstart company trying to capitalize on a new trend, and our sleek logo and rich green color palette show that they are big on health, small on clutter.