Never Ending Now
as it sped through sun-baked flats and past rusted train tracks, under the glow of blinking neon signs.
This is the latest in a long line of collaborative projects between Tag Heuer and Porsche, and it is fitting that two marques known worldwide for their timeless elegance came together to pay tribute to an enduringly beautiful landscape.
The resulting short film, directed by Damien Vignaux, brims with kinetic energy and evokes the singular romance of speeding in a fast car under a never-ending sky.
Shot by Aleksander Kousotic in sumptuous natural light with Apogee Lenses and a Red Dragon camera, “Never-ending Now” is a paean to the singular feeling of watching the past and future vanish in the rearview mirror.