Nars Cosmetics
Pandemic How-To Films
Production: Casting
Strategy
Direction
Cinematography
Wardrobe
Hair and Makeup
Sound
Strategy
Direction
Cinematography
Wardrobe
Hair and Makeup
Sound
We Know Beauty.
Production: Casting
Strategy
Direction
Cinematography
Wardrobe
Hair and Makeup
Sound
Strategy
Direction
Cinematography
Wardrobe
Hair and Makeup
Sound
We Know Beauty.
![](https://www.eastofnormal.com/wp-content/uploads/2020/11/Screen-Shot-2020-11-11-at-4.22.49-PM.png)
![](https://www.eastofnormal.com/wp-content/uploads/2020/11/Screen-Shot-2020-11-11-at-4.24.38-PM.png)
During our decade-long collaboration with Nars Cosmetics, East of Normal has mastered the techniques to light, shoot, and color flawless foundation, precise lip application, and silky-smooth mascara. Our how-to videos marry education with the brand’s vibrant, clean, glowing aesthetic. We let the makeup speak for itself.
![](https://www.eastofnormal.com/wp-content/uploads/2020/11/Screen-Shot-2020-11-11-at-3.05.39-PM.png)
![](https://www.eastofnormal.com/wp-content/uploads/2020/11/Screen-Shot-2020-11-11-at-4.16.06-PM.png)
![](https://www.eastofnormal.com/wp-content/uploads/2020/11/Screen-Shot-2020-11-11-at-4.27.19-PM.png)
![](https://www.eastofnormal.com/wp-content/uploads/2020/11/Screen-Shot-2020-11-11-at-4.10.23-PM.png)
![](https://www.eastofnormal.com/wp-content/uploads/2020/11/Screen-Shot-2020-11-11-at-2.39.02-PM-1200x675.png)