Frida Baby
Production: Campaign Photography
Creative Direction
Production
Casting
Location Scout
Retouching
Production: Campaign Photography
Creative Direction
Production
Casting
Location Scout
Retouching

We executed campaign photography for the new Frida Baby Grow-with-Me Potty launch with a vision of a suburban family house —a used toothpaste, a dirty laundry basket, slippers on the floor, a messy bathroom rug and, at the centre of it all, the kids learning how to use the Frida products with ease and fun. Shot in a real home in upstate New York, featuring three real couples and their kids, the campaign aims to show that Potty training doesn’t have to be a stressful milestone for parents —with the right tools, this “baby stage” can be fun, engaging and educational.

This is the one-stop-shop for parents starting potty training.

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