Production: Campaign Photography
Creative Direction
Production
Casting
Location Scout
Retouching
Creative Direction
Production
Casting
Location Scout
Retouching
Production: Campaign Photography
Creative Direction
Production
Casting
Location Scout
Retouching
Creative Direction
Production
Casting
Location Scout
Retouching
We executed campaign photography for the new Frida Baby Grow-with-Me Potty launch with a vision of a suburban family house —a used toothpaste, a dirty laundry basket, slippers on the floor, a messy bathroom rug and, at the centre of it all, the kids learning how to use the Frida products with ease and fun. Shot in a real home in upstate New York, featuring three real couples and their kids, the campaign aims to show that Potty training doesn’t have to be a stressful milestone for parents —with the right tools, this “baby stage” can be fun, engaging and educational.
This is the one-stop-shop for parents starting potty training.
![](https://www.eastofnormal.com/wp-content/uploads/2022/11/Frida-Baby-East-of-Normal-2.gif)
![](https://www.eastofnormal.com/wp-content/uploads/2022/11/Frida-Baby-East-of-Normal-1.gif)
![](https://www.eastofnormal.com/wp-content/uploads/2022/12/frida-baby-gallery-1-1.png)
![](https://www.eastofnormal.com/wp-content/uploads/2022/12/frida-baby-gallery-2-1.png)
![](https://www.eastofnormal.com/wp-content/uploads/2022/12/frida-baby-gallery-3-1.png)
![](https://www.eastofnormal.com/wp-content/uploads/2022/12/frida-baby-gallery-4-1.png)
![](https://www.eastofnormal.com/wp-content/uploads/2022/12/Frida-Baby-East-of-Normal-3.gif)
![](https://www.eastofnormal.com/wp-content/uploads/2022/12/frida-baby-gallery-6-1-1200x800.png)
![](https://www.eastofnormal.com/wp-content/uploads/2022/12/frida-baby-gallery-5-1-1200x819.png)