frida mom

Frida Mom came to East of Normal with a vision. Show new motherhood the way it really is. They believed that a raw, honest depiction of the postpartum experience would connect with their audience in a way other maternity companies couldn’t —and they were right. East of Normal’s first Frida Mom spot, shot with a real new mother in a real house in the actual middle of the night, sent waves across social media and beyond. In a few short weeks it garnered millions of earned impressions and announced the brand’s arrival with a bang.